Nike SB: Can’t Turn It Off
A while back, our team pitched a concept for Nike SB’s launch of the Janoski Hyperfeel skate shoe. Our concept, “Can’t Turn It Off” was based on the universal truth that if you’re a skater, you’re never not thinking about skateboarding. It’s on your brain 24/7, and you see skate spots everywhere you look. In the spec film below, we imagined a world where inanimate objects literally call out to a skater as he traverses the city.

Nike SB Spec Film: “Can’t Turn It Off”

My Role: Copywriter
ECD: John Cornette
Editor & Animator: Orlando Asson