Jimmy McDonald

John Deere
We discovered that the Deere audience has a low tolerance for BS. So when EP+Co won the John Deere account, we implemented a new rule for the brand: NO ACTORS ON TRACTORS. Since then, we’ve shot with over 40 Deere customers, in more than 20 states, and we’ve produced multiple 360 campaigns. Let’s just say I’ve learned quite a bit about grass at this point.

Scroll down for some of my favorite Deere work from recent years.

2024: You Just Have To Get In The Seat
This platform is all about what it feels like to operate a Deere. We could try to explain it, but nothing compares to experiencing it for yourself.

My Role: CD/CW
CD/AD: Mikael Kriisa
Copywriter: Will Horn
ACD/AD: Michael Eaton
GCD: Cory Schearer

2022: Millions Of Ways To Make The Most of Your Land
There are millions of ways to make the most of your land. To prove it, we showed how 7 different Deere owners make the most of theirs.

My Role: CD/CW
CD/AD: Mikael Kriisa
Copywriter: Jason Lane
Art Director: Chris Vanderkleed
GCD: Cory Schearer

Covid Era Anthems
We ran a couple brand anthems when the pandemic first hit. It was a mad dash to get these out when we were all learning how to use zoom for the first time, but we made it happen.

The Run With Us Field Report
There were a lot of DIY home projects happening in the early days of Covid. So we sent “DIY Content Kits” out to Deere owners and asked ‘em to show us what they’d been up to on their land. We used their self-captured footage to create a docu-style IG series.

My Role: ACD/CW
ACD/AD: Mikael Kriisa
Copywriter: Jason Lane
Art Director: Chris Vanderkleed
GCD: Cory Schearer